Unlocking the Link Between Accountants' Perception of Innovation Job Requirements and Expected Positive Performance Outcomes: The Role of Job Crafting and Technophilia

The paper aims to examine the impact of innovation job requirements on expected positive performance outcomes through job crafting behaviours. It also examines how the level of technophilia moderates this relationship. The study uses survey data from 424 professional accountants in Canada. Data analysis was performed using structural equation analysis on AMOS v. 24. The results show that job crafting plays a mediating role between perceived innovation job requirements and expected positive performance outcomes. The study also finds that the level of technophilia moderates this relationship. This study contributes to the existing literature by highlighting the importance of job crafting to fulfill the accountants' innovation job requirements with enhanced expected positive performance outcomes.