Investigation of the key success factors in Virtual Tourism

The Information and Communication Technology (ICT) has caused immense revolution in tourism industry leading to the new generation of sightseeing called “Virtual Tourism” (VT). In this way, different aspects of impact on the development of VT, introduced as the success key factors. These aspects consist of an exclusive combination of ICT and Tourism. This study reviews the existing developments related to the VT, Electronic Readiness and Virtual Tourism Collaborative Networks as well as the study of the effective components in VT from ICT perspective. The methodology of the research is practical according to the purpose and descriptive-correlation based on its datagathering technique. Hence, the hypotheses are analyzed by Structural Equation Modeling / Path Analysis and Tests of Fit. Data is collected from some tourism enterprise managers in the city of Tehran. The results show despite recent progresses in ICT industry, VT needs much more investigations to establish in Iran. Also the results help to establish the VT easier than before.