Analyzing food waste perceptions and its solutions: A pilot study on a non-WEIRD sample

There is a notable gap in research exploring food waste (FW) drivers and design interventions for non-WEIRD (Western, Educated, Industrialized, Rich, and Democratic) consumers. To effectively implement interventions on FW, it is essential to understand the factors that drive FW behaviors. The study examined students' perceptions of FW in a developing country and explored potential solutions through a photovoice participatory-action research approach. Twenty-seven students participated in a photovoice activity preceded by an awareness workshop. FW reduction motivators were religion, guilt, and the hunger situation in the country. The proposed solutions for FW were self-awareness/community awareness and the implementation of FW policies that can provide suggestions to decision-makers. The study concluded that photovoice is an engaging and useful method for understanding young students' perspectives. University students are a group that is easily influenced in their development of habits, skills, and identities. In the study, students generated new knowledge on the FW situation in a non-WEIRD context. This highlights the need for policymakers and research-participant collaboration to curb the problem. • Environment, social norms, religious beliefs and culture shape FW behaviors. • Lack of planning, socio-cultural norms, religious/wedding ceremonies and unconscious buying were overlapping drivers for FW. • Photovoice and Workshops activated self-reflection on current behavior. • Community awareness programs, food charity, and government-led FW policies are the solutions to reduce FW.