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May 1, 1996Psychology and Marketing87 citations

External information sources of product enthusiasts: Differences between variety seekers, variety neutrals, and variety avoiders

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TDTim H. DoddBPBruce E. PinkletonAGArne Gustafson

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Dodd et al. (1996) studied this question.

synapsesocial.com/papers/6a19dfbb0ef26ba216f689e4https://doi.org/10.1002/(sici)1520-6793(199605)13:3<291::aid-mar3>3.0.co;2-7
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