Purpose This study investigates the housing preferences of older adults in Nigeria’s evolving real estate market, emphasizing the growing social sustainability gap driven by population aging, housing delivery challenges, property management services and cultural considerations. This study aims to inform strategies that enhance health, well-being and social sustainability for this demographic, integrating property management and cultural factors into housing solutions. Design/methodology/approach A cross-sectional survey was conducted with 120 Nigerian adults aged 65 and above. Data were collected with structured questionnaire and interviews and analyzed using nonparametric Mann–Whitney U tests. Findings Findings show strong preferences for health and safety features such as bathroom safety modifications, disability-friendly designs, accessible transportation and proximity to amenities. Property management services, such as responsiveness and senior-focused decision-making, and cultural preferences like multigenerational living, were also significant in shaping housing choices by gender and age. Practical implications The taxonomic breakdown of housing preferences offers valuable guidance for urban planners, housing providers and policymakers in designing age-appropriate, culturally relevant and service-integrated housing solutions that promote social sustainability and improve quality of life for older adults. Originality/value This study offers new insights into the intersection of housing, aging, property management and culture in emerging markets, providing strategies to address socioeconomic challenges.
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Ewurum et al. (2025) studied this question.
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