Attentional Load Increases the Positivity of Self-Presentation

Recent research has addressed the role of attention in self-presentation. The present study examined the effects of attentional load on the positivity of self-descriptions. Subjects rated themselves on 30 traits presented on a microcomputer. To create an attentional load, we required subjects to monitor digits that appeared regularly on the screen. To manipulate the load, we varied the speed of digit presentation. Results show that high attentional load during trait rating increased the proportion and speed of desirable responses. In addition, high attentional load during trait ratings decreased later recognition memory for positive and negative traits but increased later recognition for neutral traits. These findings are used to explain a variety of documented effects of emotional arousal on cognitive processing.