Spatial topic modeling in online social media for location recommendation

Mobile networks enable users to post on social media services (e.g., Twitter) from anywhere. The activities of mobile users involve three major entities: user, post, and location. The interaction of these entities is the key to answer questions such as who will post a message where and on what topic? In this paper, we address the problem of profiling mobile users by modeling their activities, i.e., we explore topic modeling considering the spatial and textual aspects of user posts, and predict future user locations. We propose the first ST (Spatial Topic) model to capture the correlation between users' movements and between user interests and the function of locations. We employ the sparse coding technique which greatly speeds up the learning process. We perform experiments on two real life data sets from Twitter and Yelp. Through comprehensive experiments, we demonstrate that our proposed model consistently improves the average [email protected],5,10,15,20 for location recommendation by at least 50% (Twitter) and 300% (Yelp) against existing state-of-the-art recommendation algorithms and geographical topic models.