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January 1, 2018Entrepreneurial Business and Economics ReviewOpen Access

Big Data Analysis as a Source of Companies’ Competitive Advantage: A Review

Małgorzata Bartosik‐Purgat Milena Ratajczak‐Mrozek

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Abstract

The main aim of the article is two-fold: firstly, to indicate the benefits to companies. which stem from the usage of Big Data Analysis (BDA), and secondly to conceptualise main general sources of competitive advantage that BDA affords.

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Cite This Study

Bartosik‐Purgat et al. (2018) studied this question.

synapsesocial.com/papers/6a1a3b2504eafa343c3c1e49 https://doi.org/10.15678/eber.2018.060411

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