What does this research mean for the field?

Perceived usefulness, trust, and self-augmentation within augmented reality applications positively impact customer experience, which subsequently drives purchase intention in the retail industry. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

November 29, 2024Cogent Business & ManagementOpen Access

Revolutionizing decision-making: How retailers can harness the potential of avatars in augmented reality to enrich the customer experience?

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Authors

PGPrasun Gahlot KSKomal Suryavanshi AGAradhana Gandhi

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Cite This Study

Gahlot et al. (2024) studied this question.

synapsesocial.com/papers/6a1a548897d4ffb2999bbdb4 https://doi.org/10.1080/23311975.2024.2432542

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November 29, 2024Cogent Business & ManagementOpen Access

Revolutionizing decision-making: How retailers can harness the potential of avatars in augmented reality to enrich the customer experience?

View Full Paper

Ask AI

Bookmark

Authors

PGPrasun Gahlot KSKomal Suryavanshi AGAradhana Gandhi

Discussion

Member takes

Overview

Key Points

Key points are not available for this paper at this time.

Cite This Study

Gahlot et al. (2024) studied this question.

synapsesocial.com/papers/6a1a548897d4ffb2999bbdb4 https://doi.org/10.1080/23311975.2024.2432542

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