In this article, I define you-are-here (YAH) maps and consider their fundamental characteristics from cartographic and psychological perspectives. I then review the basic phenomenon of the alignment effect, including why it happens and how it may be overcome; I also consider exceptions to the alignment effect. Finally, I briefly note some special issues with YAH maps that arise when a person uses a digital navigation system.
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Daniel R. Montello (2010) studied this question.
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