Impact of Export Promotion on Export Performance:

This study empirically examines the impact of export promotional services on the export performance of manufacturing firms in Tanzania. The results suggest three broad tentative contributions to our understanding of export causal relationships: First, awareness per se of export promotional services is a poor explanatory factor of export performance. Second, as expected, usage of the services is a better explanatory factor than awareness. Third, contrary to expectations, satisfaction with the services tends to be inversely associated, though not significantly, with export performance. More empirical research elsewhere is recommended to validate these results.