A Study On Influence of Supply Chain Activities in Footwear Retail Outlets in Enhancing Customer Satisfaction

The footwear industry is a highly competitive market, with customers having high expectations when it comes to the quality and availability of products. In recent years, retailers have been increasingly focused on improving their supply chain activities to meet the demands of customers. Supply chain management plays a critical role in the success of any retail outlet, and it is essential for retailers to optimize their supply chain activities to enhance customer satisfaction. Footwear retail outlets must focus on improving their supply chain activities to ensure that they can meet customer demands for high-quality products, quick delivery, and competitive prices. the key supply chain activities are critical for customer satisfaction in footwear retail outlets, including procurement, inventory management, warehousing, transportation, and distribution. The project aims to identify the key supply chain activities that contribute to customer satisfaction in the footwear retail industry. By understanding the challenges that retailers face in optimizing their supply chain activities, the project intends to propose strategies to overcome these challenges. Ultimately, the project aims to provide practical recommendations to retailers on how to improve their supply chain activities and enhance customer satisfaction in the footwear retail industry.