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Explores cyclical fashion trends through cultural memory and social contexts, highlighting nostalgia's role.
“Why Fashion Always Repeats Itself” explores the cyclical nature of fashion through the lens of cultural memory, nostalgia, identity, and historical reinterpretation. The article examines how contemporary fashion continuously revives aesthetics from previous decades—particularly through phenomena such as Y2K resurgence and vintage revival—while adapting them to modern social, technological, and cultural contexts. By analyzing the relationship between fashion, collective emotion, and societal transformation, the work argues that fashion evolves not through the rejection of history, but through its continuous reconstruction for new generations.
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Sarina Savoji (2026) studied this question.
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