Systematic literature review identifies themes in digital transformation governance for sport organizations, suggesting implications for strategic alignment.
Key Points
This study aims to explore the digital transformation of sport organizations and develop a conceptual framework to guide future research.
Conducted a systematic literature review according to PRISMA guidelines.
Performed thematic analysis on 31 peer-reviewed articles to identify key themes.
Identified eight recurring themes: innovation and technology adoption, leadership and strategy, organizational change, digital tools and platforms, fan engagement, governance structures, barriers to transformation, and data management and privacy.
Larger organizations generally have more resources for innovation, while smaller organizations encounter significant barriers.
The study highlights the need for strategic alignment and leadership commitment for successful digital transformation.