The importance of personal privacy to Internet users has been extensively researched using a variety of survey techniques. The limitations of survey research are well-known and take place because there are no positive or negative consequences to the responses given. Experimental economics was first developed by John Nash and has been refined by several Nobel Prize winning economists. We use the principles of experimental economics to determine the relative values that consumers place on privacy and various forms of security, such as encryption and HIPAA. In particular, the experiment participants are graduate and undergraduate students currently seeking jobs.
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Earp et al. (2004) studied this question.