Death narratives and cervical cancer: Impact of character death on narrative processing and HPV vaccination.

Melinda Krakow; Robert N. Yale; Debora Pérez Torres; Katheryn R. Christy; Jakob D. Jensen

doi:10.1037/hea0000498

July 27, 2017Health Psychology

Death narratives and cervical cancer: Impact of character death on narrative processing and HPV vaccination.

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Key Points

To evaluate how character mortality and barrier presence in cervical cancer narratives affect young women's intentions to receive the HPV vaccine.
Randomized 2 × 2 between-subjects experimental trial assessing narrative HPV vaccine messages.
Sample comprised unvaccinated U.S. women aged 18–26 (N = 247) recruited nationally.
Survival narratives significantly increased narrative believability and self-efficacy while reducing perceived barriers compared to death narratives.
Survival narratives depicting social barriers triggered the highest degree of narrative transportation (absorption into the story).
Moderated mediation analysis demonstrated that narrative transportation and perceived risk severity directly mediated the relationship between narrative type and vaccination intentions.

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Implication

Reveals that survival narratives enhance HPV vaccination intentions in young women, indicating positive stories outperform death framing in health campaigns.

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Cite This Study

Krakow et al. (2017) studied this question.

synapsesocial.com/papers/6a1a86ca9fa30811a0b8bdaa https://doi.org/10.1037/hea0000498

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Death narratives and cervical cancer: Impact of character death on narrative processing and HPV vaccination.

Key Points

No abstract yet

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Implication

Discussion

Cite This Study

Death narratives and cervical cancer: Impact of character death on narrative processing and HPV vaccination.

Key Points

No abstract yet

Ask about this paper

Implication

Discussion

Cite This Study

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