What question did this study set out to answer?

To examine the extent and nutritional nature of food advertising during children's television viewing hours and determine whether confectionery and fast food ads target children's programs over adults' programs.

February 18, 2005Health Promotion InternationalOpen Access

Food advertising on Australian television: the extent of children's exposure

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To examine the extent and nutritional nature of food advertising during children's television viewing hours and determine whether confectionery and fast food ads target children's programs over adults' programs.
Analyzed 390 hours (one week) of advertising across 15 Australian television stations during children's viewing hours to assess the proportion of food ads high in fat and sugar.
Evaluated 346 hours of broadcasts across three Sydney television stations to compare the frequency of confectionery and fast food restaurant commercials between children's and adults' programs.
Half (50%) of all food advertisements broadcast during children's viewing hours promoted foods high in fat and/or sugar.
Confectionery and fast food restaurants were the most frequently advertised food categories during children's television hours.
Confectionery advertisements were 3 times as likely, and fast food restaurant advertisements were 2 times as likely, to be broadcast during children's programs compared to adults' programs.

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Implication

Content analysis demonstrates disproportionate exposure to high-fat and high-sugar food ads during children's television programming, indicating targeted marketing of unhealthy diets.

Cite This Study

Neville et al. (2005) studied this question.

synapsesocial.com/papers/6a1a8fdb9fa30811a0b8ca59 https://doi.org/10.1093/heapro/dah601

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Implication

Content analysis demonstrates disproportionate exposure to high-fat and high-sugar food ads during children's television programming, indicating targeted marketing of unhealthy diets.

Food advertising on Australian television: the extent of children's exposure

Key Points

Discussion

Implication

Cite This Study

Food advertising on Australian television: the extent of children's exposure

Key Points

Discussion

Implication

Cite This Study

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