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Abstract Scholars of social movements and culture are increasingly interested in the dynamic relationship between online discourse and offline mobilization. Although prior work typically frames online discourse as a precursor to offline activism, emerging research on right-wing extremist (RWE) mobilization hints at a reciprocal relationship. Recognizing the group-based organizational structure of many contemporary social movements, I put forward a framework for understanding online-offline mobilization cycles by extending status theories of collective action to organizational processes and networks. An analysis of the white supremacist movement White Lives Matter provides preliminary support for the theory, with implications for wider debates in scholarship on social movements, online discourse, and organizational processes.
Jack G R Wippell (Wed,) studied this question.