Through analysis of 178 texts posted online by university leaders during a severe budget shortfall, I explore the tensions that arise as managerialist practices are recontextualized within university governance. I identify 64 texts constitutive of a hybrid genre, which I call the ‘budget update’. The structure and linguistic features of this genre are described. Interdiscursive and intertextual analysis demonstrate hybridities that emerge when leaders enact, negotiate, and resist managerialism.
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David F. Ayers (2012) studied this question.
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