Strategy and Competition in the Market and Nonmarket Arenas

Executive Overview To provide mainstream strategy scholars with a ready entry point into nonmarket strategy research—and to inspire them to turn their attention to the nonmarket domain—we organize ostensibly disparate approaches to the study of nonmarket strategy by extending constructs and classifications first proposed by Barney (1986) to synthesize contrasting approaches to the study of "market" strategy. The organizing framework revolves around the conception of competition associated with a given theoretical approach. Applying this framework to nonmarket strategy research illuminates several areas requiring further investigation, which mainstream strategy scholars are well positioned to conduct.