This article provides a conceptual discussion regarding the phenomenon in which volunteer activity and tourism are intertwined. First, it is suggested that the phenomenon of volunteering in tourism could be grasped as an expression of the so called “other” postmodern tourism. Second, it is argued that the notion of volunteering in tourism needs to be expanded beyond volunteering guests and include hosts who volunteer in the local tourism industry. Third, it is proposed that in addition to the notion of volunteer tourism as leverage for self-development, volunteers in tourism may also enhance their self-image and utilize their volunteer activity for self-presentation purposes. Fourth, it is argued that nature and results of the host-guest encounter may vary according to the different settings in which the phenomenon of volunteering in tourism occurs.
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Uriely et al. (2003) studied this question.
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