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Massive Open Online Courses (MOOCs) have been touted as a disruptive innovation with a low-cost and flexible option for opening up higher education. However, existing barriers of MOOCs such as a low retention rate and a low forum participation rate have limited their capacity of serving learners. To strengthen the potential of MOOCs, a compelling design that enables an effective learning experience is needed. This article is aimed to propose a series of design guidelines for MOOCs, namely the LITTLE, as a preliminary design framework for an effective MOOC. The LITTLE includes guidelines such as learner-centered, inquiry-based, technology-enriched, trophy-driven, literature-guided, and evidence-based strategies. Examples are provided in concert with theoretical justifications to illustrate the guidelines.
Tang et al. (Mon,) studied this question.