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With intensifying the global climate change phenomena throughout of the world as well as escalating of surroundings demands firm's operational performance is being evaluated in the context of holistic approach inclusion of economic, environmental and social proportions currently. From the prior 20 th century, eye catching change has been observed in business strategy towards sustainable perceptions-the materialization of sustainability has become intrinsic part of the companies. However, after investigating the prior literature it has come to the contemplation that readymade garment (RMG) industries as one of the major responsible sector for the environmental deterioration from manufacturing industries. Considering these affairs as burning issues, this study will expand the level of understanding about the influence of institutional pressures on sustainable business performance in the context of RMG industries of Bangladesh in the shed of institutional theory. This paper will also contend to bring a novelty about sustainability phenomena that how to face a dilemma situation between massive industrialization and go green concept by handling the pressures consistent with sustainable development goal (SDG). Most importantly during the pandemic of COVID 19, it is been observed that the organizations having high ESG ratings lower the cost of debt and equity where sustainability actions can assist to revamp economic performance while advancing public cooperation for economic growth.
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Mohua et al. (2021) studied this question.