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Abstract This study examines the relationship between exposure to candidate appearances on soft news programs and knowledge about the 2004 Democratic primary campaign. Survey respondents reported seeing candidates on late-night, political comedy, morning, and news magazine shows. Seeing a candidate on a late-night or political comedy show was positively related to knowledge, whereas seeing a candidate on a morning show was not. Evidence of a positive relationship between seeing a candidate on a news magazine show and knowledge was mixed. The findings suggest that candidate appearances on late-night and political comedy programs may contribute to the democratic process.
Brewer et al. (Wed,) studied this question.
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