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February 20, 2025Journal of Marketing EducationOpen Access

Fostering Value Cocreation Using an Agency-Style Client Project in Marketing Education

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Authors

CIChiharu IshidaPKPeter B. KaufmanMGMark Gibson

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Ishida et al. (2025) studied this question.

synapsesocial.com/papers/6a1b071a501255a0d2c20ffdhttps://doi.org/10.1177/02734753251318180
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