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The ubiquitous claim that viewers and listeners disagreed on the winner of the first Kennedy‐Nixon debate has survived analysis for a quarter of a century, and it has been cited as foundation evidence for a variety of speculation about the impact of television on political communication. This essay examines the historical evidence on audience response to the debate in 1960 and concludes that the alleged viewer‐listener disagreement is unsupported.
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Vancil et al. (1987) studied this question.
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