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September 1, 2010Computer

Online Experiments: Practical Lessons

Ron Kohavi Roger Longbotham Toby Walker

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Abstract

When running online experiments, getting numbers is easy; getting numbers you can trust is hard.

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Kohavi et al. (2010) studied this question.

synapsesocial.com/papers/6a1b2749ae4404f7809672fd https://doi.org/10.1109/mc.2010.264

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