A Video Visit to the Land of Them: Commercials and Culture in the Classroom

room or language laboratory. While these culture units can certainly not replace an actual visit, nor be seen as a complete culture course leading to real acculturation, they can help students learn about a limited and controllable segment of modern culture. More important than teaching them a great many facts about German television, about commercials, or about the virtues of German/European brands of detergent or deodorant is the use of this common element of indus-