Context-switching in short-form videos: What is the impact on prospective memory?

= 45) were recruited using an experimental participation scheme. To test the hypothesis, linear mixed models were conducted, with LD and PM task response time and accuracy as the criterion and the three context-switching conditions as the predictors. Participants in the unlimited context-switching condition had significantly deteriorated PM performance post-interruption, whereas the limited switching condition had significantly improved PM performance post-interruption. Therefore, fast context-switching is identified as an underlying factor behind PM decline following short-form video use. This could inform the case for the regulation of media platforms with fast context-switching features.