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The evaluation of companies in the era of modern technologies is due to how and to what extent these companies use such technologies. Provided that modern technologies are dealt with in all aspects of the company, internally and externally. Also, the first company to provide market data and information for free to all shoppers and visitors to its online platform around the world is the Alibaba Group. Alibaba also has its own mission of making the process of buying or marketing everything in the world uncomplicated for everyone, but specifically to introduce Chinese business to the people of the world serving China's vision of conquering the world with its products. Alibaba Group revenues are rising as it reaches more demand than its opponent in the global market. Besides that, the Alibaba Group communication system and how the business connects with the retailer is very interesting. Their business approach has made them famous and distinguished in Asia. Internationally, it is important for Alibaba to gain a higher connection to join well-known western brands, especially luxury and luxury brands, due to the unfulfilled requirements among Chinese customers for the brand that cannot be reached in China. So, it is also possible for Alibaba to be a lucrative brand for retailers around the world to sell their products and as the world grows, that could also be for the Business to Business (B2B) or Customer to Customer (C2C) marketplace.
Bamansoor et al. (2021) studied this question.