KPIs for Digital Accelerators: A Critical Review

This paper proposes a conceptual framework for studying the KPIs of digital accelerators. Therefore, a critical review was developed and we derived clear recommendations in terms of KPIs that researchers must consider when evaluating digital accelerators applicable to startups. Digital startup businesses must focus on product, external factors, process, capability, organizational factors, and market to achieve sustainability. The proposed framework asserts that profitability, growth, productivity, and size are key categories that should be taken into consideration while grouping KPIs. These categories should be grouped into three different dimensions, economic, technological, and organization/client. The proposed KPIs can help the accelerator program evaluate its own performance and make the necessary adjustments to improve the program and eventually measure the startup’s success.