Although existing studies on e-health have usually focused on e-health services adoption intention, there is a dearth of studies on the barriers that affect e-health services retention intention especially in India.Additionally, although studies have mostly focused on utilizing expectation-confirmation model to understand innovation related barriers, innovation resistance theory (IRT) has been overlooked.As Indian e-health service providers face stiff challenges due to customer's unwillingness to continue using the service, there is a need to bridge the research gap that exists in this context.This mixedmethod study, based on responses received from 289 participants and 1154 online negative reviews from e-Health providers in India, examines the barriers from the IRT stance.Results of this study reveal a notable negative association between tradition, value and financial barrier and intention to continue using e-health services.Additionally, continuance intention affects recommendation.The study concludes with various implications and scope for future research.
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Ray et al. (2022) studied this question.
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