Hot air, fast bucks, or true commitment: Strategies for transforming environmental commitment into a competitive advantage

Just saying that you are doing something is not good enough, especially when it comes to the environment. You need to document your changes and progress. In this article, (reprinted, with permission, from The Environmental Marketing Imperative) we'll show you how you can establish a true and meaningful environmental commitment for your company. We'll also show you how to effectively use this commitment as the basis for strategic marketing and communications plans.