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March 1, 2004Journal of Consumer Research

The Influence of Price Discount Framing on the Evaluation of a Product Bundle

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Authors

CJChris JaniszewskiUniversity of FloridaMCMarcus CunhaUniversity of Georgia

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Janiszewski et al. (2004) studied this question.

synapsesocial.com/papers/6a1bc5b61567d2fc4d5ef4a5https://doi.org/10.1086/380287
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Partitioned Presentation of Multicomponent Bundle Prices: Evaluation, Choice and Underlying Processing Effects2002 · 144 citations
  2. 2How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment1994 · 284 citations
  3. 3Mental Accounting and Consumer Choice1985 · 4,898 citations
  4. 4Commodity Bundling and the Burden of Monopoly1976 · 1,585 citations
  5. 5The Price Bundling of Services: A Normative Framework1987 · 262 citations