An Empirical Study on the Adoption of “Fintech” Service: Focused on Mobile Payment Services

This study conducted an analysis on the acceptance of payment-type Fintech services based on the Elaboration Likelihood Model by Petty and Cacioppo (1) and by applying variables associated with the Technology Acceptance Model. In addition, it analyzed the causal relationship between CFIP (Concern for Information Privacy) and Self-efficacy by adopting them as moderating variables. The implications of this study are that in invigorating payment-type Fintech services, convenience and usefulness are the most critical inflential variables in terms of use, while from an institutional aspect, government deregulation and stronger security are called for.