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August 28, 1997Journal of Nonprofit & Public Sector Marketing

Adapting Internal Marketing to a Volunteer System

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Authors

MMMark A. MitchellLouisiana State UniversitySTSusan TaylorThe University of Western Australia

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Mitchell et al. (1997) studied this question.

synapsesocial.com/papers/6a1bcaf167ec8852715ed763https://doi.org/10.1300/j054v05n02_03
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