A leader's guide to radical management of continuous innovation

Purpose Because traditional hierarchical management is increasingly counterproductive in an environment of rapid change that requires continuous enterprise‐wide innovation, the paper aims to offer a radical alternative approach to management. Design/methodology/approach By studying highly effective business practices actually being applied in a variety of industries, the author has identified seven principles of radical management. Implemented together they form a mutually reinforcing system. Findings What a few firms have discovered is that there is a revolutionary way of organizing and managing that enables an organization to achieve continuous value innovation. Practical implications As one manager explains the system's potential for changing the workplace, “Once you introduce this, it affects everything in the organization – the way you plan, the way you manage, the way you work. Everything is different. It changes the game fundamentally.” Originality/value The author introduces a radical system of management, based on seven principles, that supports the goal of continuous enterprise‐wide value innovation.