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Synapse
May 31, 2026Open Access

Seasonality and Trend in Sales Forecasting

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Authors

ABArgynbayeva BibinurASAmirkhan ShakirLBLarissa Bazarbayeva

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Overview

Randomized trial develops a novel sales forecasting model in retail, highlighting its effectiveness and adaptability.

Key Points

  • This research aims to improve the accuracy of monthly sales forecasting using an advanced machine learning model.
  • Developed a forecasting model integrating time series decomposition and gradient boosting techniques.
  • Utilized Pearson and Spearman correlation tests to analyze data structure and engineered features based on sales history and local indicators.
  • Evaluated model performance using real operational sales data from a Kazakhstani retail business.
  • LightGBM achieved an R² of 0.81, explaining 81% of total sales variance with an RMSE of 1,996.
  • Feature importance analysis showed incoming stock volume, product category, and selling price outperformed temporal features in predictive power.
  • The model is designed to incorporate local events and is adaptable for various markets.

Cite This Study

Bibinur et al. (2026) studied this question.

synapsesocial.com/papers/6a1bd1745783ba022b6fcf8ahttps://doi.org/10.5281/zenodo.20444462
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