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May 31, 2026Humanities and Social Sciences CommunicationsOpen Access

Understanding climate change engagement in China: the role of social media exposure, risk perception, and skepticism

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Authors

KZKaijiao ZhangMCManli Cheng

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Overview

Randomized trial explores the impact of social media on climate change engagement in China, implying significant effects on behavioral intentions.

Key Points

  • This study investigates how social media exposure, risk perception, and skepticism influence climate change engagement in China.
  • Applied structural equation analysis to assess relationships among variables.
  • Utilized the extended parallel process model and social amplification of risk framework.
  • Examined the effects of social media exposure, perceived threat, efficacy, and skepticism on behavioral intentions.
  • Social media exposure positively predicts perceived efficacy (p<0.01).
  • No significant prediction of perceived threat from social media exposure.
  • Perceived efficacy is the strongest driver of behavioral intention for climate action.

Cite This Study

Zhang et al. (2026) studied this question.

synapsesocial.com/papers/6a1bd1b05783ba022b6fd260https://doi.org/10.1057/s41599-026-07544-x
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