Thirty Seconds or Thirty Minutes: What Viewers Learn from Spot Advertisements and Candidate Debates

Journal Article Thirty Seconds or Thirty Minutes: What Viewers Learn from Spot Advertisements and Candidate Debates Get access Marion Just, Marion Just Professor 1Department of Political Science, Wellesley College Search for other works by this author on: Oxford Academic Google Scholar Ann Crigler, Ann Crigler Assistant Professor 2Department of Political Science, University of Southern California Search for other works by this author on: Oxford Academic Google Scholar Lori Wallach Lori Wallach student 3Harvard University Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 40, Issue 3, September 1990, Pages 120–133, https://doi.org/10.1111/j.1460-2466.1990.tb02274.x Published: 07 February 2006