Media and Sustainability Discourses: An Analysis of Cop26 and Cop27

This study examines the dynamic relationship between environmental conferences and the media, exploring how sustainability discourses are shaped. The research analyzes the reports of COP26 and COP27 conferences and related media content. The study identifies crisis-oriented, solution-oriented, and policy-oriented frameworks and evaluates in detail the relationships between media and conference reports. Findings indicate that conference reports emphasize long-term cooperation and technical solutions, while the media dramatizes crisis narratives and highlights economic opportunities. COP26 stands out with urgent calls for action to limit global warming to 1.5°C, whereas COP27 focuses on financial commitments. In conclusion, media narratives increase public awareness but may narrow sustainability goals in the long term. Associating solution- and policy-oriented narratives with tangible projects and economic opportunities has heightened public interest.