Based on analysis of self-ratings of mood, positive affect (PA) and negative affect (NA) have been proposed as basic, orthogonal mood dimensions (Watson & Tellegen, 1985). The present study asked subjects (N = 61) to not only provide self-ratings of PA and NA terms but also to retrieve personal memories associated with those terms. Self-rated PA was associated with latency to retrieve PA- but not NA-related memories; self-rated NA was associated with latency to retrieve NA- but not PA-related memories. Self-ratings of PA and NA were not significantly correlated, nor were retrieval latencies for PA and NA memories. Individual item correlations also revealed a strong direct relationship between self-ratings and retrieval latency. The dissociations involving a non-self report measure strengthen the distinction between PA and NA, and the individual item correlations are interpreted as showing that self-ratings of affect are based upon the ease of retrieval of personal memories.
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MacLeod et al. (1994) studied this question.
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