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March 10, 2017Journal of Current Issues & Research in Advertising

Being Human: How Anthropomorphic Presentations Can Enhance Advertising Effectiveness

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Authors

PHPhillip HartMSMarla Royne Stafford

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Hart et al. (2017) studied this question.

synapsesocial.com/papers/6a1be906d54006be995f387ehttps://doi.org/10.1080/10641734.2017.1291381
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