The world was never flat: early global encounters and the messiness of empire

Thomas Friedman’s 2005 book The world is flat was meant as a wake-up call to those in the United States who direct its corporate boardrooms and govern its political/economic state, a warning that globalization has brought about a level economic ‘playing field’ in which the United States might be losing the game. As rhetoric, the title certainly works well to raise fears about North America’s future economic role. It also works in concretizing a popular view of globalization, a view that obscures its uneven, discordant, and decidedly unflat processes and practices. In this paper I help deconstruct this view by fleshing out the everyday ways through which United States expanded economically in its early (1890—1927) global empire. Based on archival work in Argentina, Russia, Scotland, and the United States, I provide a historical look at encounters between North American business men and women and their foreign customers, students, and workers. Focusing on the diverse practices and personal encounters that were critical to the early global efforts of select United States-based corporations, I expose the uneven, contested, and messy ways in which economic expansion works. By analyzing early global encounters when the economic dominance of the United States was just becoming apparent, I am able to highlight the sheer complexity and truly relational nature of United States’ expansion in the early twentieth century.