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August 1, 2012Journal of Travel & Tourism Marketing

Impact of Restaurant Experience on Brand Image and Customer Loyalty: Moderating Role of Dining Motivation

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Authors

NJNaehyun JinGeorge Mason UniversitySLSangmook LeeDaejeon St. Mary's HospitalLHLynn HuffmanTexas Tech University

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Jin et al. (2012) studied this question.

synapsesocial.com/papers/6a1bfb0901af05bf0da90764https://doi.org/10.1080/10548408.2012.701552
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