The effects of animated characters on anxiety, task performance, and evaluations of user interfaces

Animated characters are common in user interfaces, but important questions remain about whether characters work in all situations and for all users. This experiment tested the effects of different character presentations on user anxiety, task performance, and subjective evaluations of two commerce websites. There were three character conditions (no character, a character that ignored the user, and a character that closely monitored work on the website). Users were separated into two groups that had different attitudes about accepting help from others: people with control orientations that were external (users thought that other people controlled their success) and those with internal orientations (users thought they were in control). Results showed that the effects of monitoring and individual differences in thoughts about control worked as they do in real life. Users felt more anxious when characters monitored their website work and this effect was strongest for users with an external control orientation. Monitoring characters also decreased task performance, but increased trust in website content. Results are discussed in terms of design considerations that maximize the positive influence of animated agents.