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January 5, 2016Management Science

Consumer Social Responsibility

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Authors

MPMark PigorsUniversity of CologneBRBettina RockenbachMax Planck Institute for Research on Collective Goods

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Cite This Study

Pigors et al. (2016) studied this question.

synapsesocial.com/papers/6a1c07575b8f4ede65a96abdhttps://doi.org/10.1287/mnsc.2015.2279
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Also Consider

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  3. 3The myth of the ethical consumer – do ethics matter in purchase behaviour?2001 · 1,630 citations