Proximity hype as a frame attribute in the reporting on North Korea: Frame strength in competitive contexts

This study analyses generic frames exhibiting varying strength when in a competitive context in an effort to identify the most recurring and repeated patterns and schemata in the framing of global news. The two-level analysis revealed six recurring attributes (official and/or credible sources, repetition, journalistic lexical bias, proximity hype, episodic nature of frame and negativity bias) that are believed to encompass frames and influence their power of persuasiveness. Special focus is placed on proximity hype with its three dominant angles recurring in the publications, which implies a common use of this aspect in the framing of news content.