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Online advertisements are a major source of profit and customer attraction for web-based businesses. In a successful advertisement campaign, both users and businesses can benefit, as users are expected to respond positively to special offers and recommendations of their liking and businesses are able to reach the most promising potential customers. The extraction of user preferences from content provided in social media and especially in review sites can be a valuable tool both for users and businesses.
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Proios et al. (2015) studied this question.
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