This article introduces the reader to the EEG via a literature review and then presents data from a study that uses television commercials to modify EEG. Data show correlations between level of EEG activity and several measures of learning and affect. Further analysis presents a method to evaluate EEG change across half-second increments of the commercial. Speculations are made as to meaning and value of the EEG method.
No takes yet. Share an insight, caveat, or question.
Rothschild et al. (1986) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: